Marketing Hacks for Your New Concession Trailer Business
So, you have your own concession trailer. Now what?
You need customers, and marketing your new concession trailer business is a top priority.
What that means is marketing and doing it the right way. You must find your own path, while also keeping up with the times. It’s a sticky situation, but with the right tips, your food trailer can grow faster than spinach does.
Luckily, the folks at Custom Trailer Pros have you covered. Read on for an inside look at increasing your business the right way!
Pick an Eye-Grabbing Name and Logo
This is one of the hardest, yet best, ways to garner attention. If you’re serving kebabs, having a name like “Jon’s Kebabs” isn’t going to knock the socks off anyone.
Some good ideas that involve the potential consumers include having a fan vote via social media or opening a crowdfunding event to pay a talented person. Friends and family members are always keen to help, and you never know where the perfect name will come from.
Likewise, you also need a bombastic logo to go along with your newly acquired trailer business. Your logo should be compelling, easy to spot, and as unforgettable as possible. More straightforward is generally better, and it doesn’t need to be composed of crazy colors.
Keep the theming with what your serving to have presentable aesthetics across the board.
Invest in Local Help to Promote the Trailer
Word-of-mouth is a powerful tool in any community, so it makes sense to partner with local organizations. With their help, you can be catering plenty of different events for a variety of different people. The chamber of commerce is always a reliable place to start.
Events are a vital way to get your food to a ton of new customers at once, so utilizing those connections can be essential.
Keep Up with Changing Advertising Tactics
Just because paper flyers are the tried and true method of promotion, doesn’t mean they’re the only option. You need to think long-term about your approach, and how to adapt to the new. Sustainability is critical, so what may seem like a good idea now may not be in the future.
Twitter, Facebook, Instagram are all ways that entrepreneurs are expanding their empires while keeping in touch with their fanbase. Setting up accounts as soon as possible is vital, and consistent posts are necessary to engage people.
Competition is always growing in the food trailer industry, meaning you also should keep up with what others are doing.
Make Sure Everything is Chill with Your Customers
This should be straightforward, but some concession trailer owners don’t realize the importance of an original appearance.
People always appreciate honesty and integrity, especially when serving them food. If you want your customers coming back, remember to treat them right. Body language smiles and reaching out personally are some of the best ways to connect with your crowd.
Doing this also allows you to show them you care and aren’t in it just for the cash.
Start Giveaways and Contests for Fans
Who loves free food? Everyone. One of the swiftest ways to steal the spotlight from your competition is to start giveaways. They can be small, daily ones such as a free lunch item. Or, they can be huge, such as entirely catering a wedding for that lucky winner. The best thing about free goodies is that no matter how you do it, someone will always come away happy.
Satisfied customers are the best way, as mentioned earlier, to keep your business thriving. Going along with this, contests can also boost your street credentials. Whether it’s naming your latest kitchen concoction, or where you should bring the trailer next, contests can help any business.
Marketing Can Make or Break a Trailer
Using any of the above tips should put you ahead of anyone else looking to market their concession trailer. Being able to modify your approach is critical and staying on top of your customer base is just as crucial. They want to be wowed, and you can do it.
If you need any help with this process, the experts at Customer Trailer Pros are happy to steer you in the right direction. Contact us today at 1-800-859-5405 or click HERE to get your wheels moving!