When it comes to operating a successful food trailer, it’s important to keep your marketing efforts as fresh as your latest menu. The experts at Customer Trailer Pros have got you covered, breaking down the best ways to build your customer base while keeping your current customers coming back for more! Read on for our top 5 biggest impact-makers for 2019.
Review your branding strategy. Gather any printables, mailers, and physical marketing materials that you are currently using to market your food trailer. Is there a constant theme throughout the different pieces? Are you happy with your current message or do you need to change it up? Keep a unified front by ensuring that your company logo, font, colors and images are consistent throughout all forms of printed media. Next, with your printed materials in front of you, pull up your company website, social media pages, and any e-books or downloads you have available [...]
You’ve planned the menu, perfected the recipes and are ready to start designing the blueprints for your dream mobile kitchen. A kitchen is one of the trickiest design challenges in any home, and it doesn’t get any easier when crammed into a 16-to-22-foot trailer. However, by spending a little extra time thinking about the use of your space, taking a hard look at your revenue goals, and—gulp!—doing a few simple math equations, you can be confident that you’ve got the storage space you need for a kitchen that works as hard as you do.
In the food industry terms, the amount of storage space inside your trailer is referred to as capacity. The good news is that food trailers typically have more capacity than food trucks—giving you a head start when it comes to maximizing your options. Generators for a food truck are almost always built inside what could be usable kitchen space—what a waste! [...]