Location Location Location. Finding the perfect location could make or break your concession trailer business. Whether you are trying to figure out where you should park for the first time or are in the market for a new location, there are plenty of things you need to keep in mind.
Rules and regulations
Figuring out if you can park in any given location or if there are permits or fees should be your first step. You don’t want to break the law and put your business in jeopardy right off the bat. That is why it’s so important to figure out if you can park in a specific location before you start parking there. That’s also why you have to know the laws, regulations and rules in general.
Finding foot traffic
If a location seems perfect to you but there is not a lot of foot traffic, then it might not be the best spot for your concession trailer.
You need to pick a place visible and accessible to the masses. In time, you will have plenty of return customers, but a big part of your sales also needs to come from people who have never been to your truck before. That is why it’s so important to pick a destination that has naturally high foot traffic.
Keep Competitors Close
Being near your competition is not a bad option. After all, your competition is likely around a place with a lot of foot traffic. Where there is foot traffic, there are hungry mouths to feed.
Just like any other industry, competition will motivate you to get better, it will help keep your prices reasonable, it will inspire you to try new things, etc. If the perfect location is attached to that, then by all means don’t be afraid to park where your competition is.
Where do you want to work?
Do you want to work downtown where droves of people are during the week or do you want to be part of special events and festivals? Luckily your concession trailer is mobile so you can set up shop in many different locations.
That is the beauty of this industry. Not only do you get to make people happy and be a chef, but you also get to pick where your office is located.
So, pick a location, check regulations, and watch your business grow.
Check out Custom Trailer Pros for all your concession trailer needs. Custom Trailer Pros are experienced professionals with extensive knowledge of national food service regulations and set-up needs. We’re innovative and full of ideas on how to make your ideas become reality. Contact us today!